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NEWS RELEASES
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FOR IMMEDIATE
RELEASE:
Contact:
Carson Chandler 407.246.2822
Heather Allebaugh (407) 246.3423, onsite (407)383-6822
Orlando Mayor Buddy Dyer Launches Buy Local Orlando
Buy Local Orlando Encourages Local Spending to
Boost Orlando’s Economy
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WHAT:
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Today, Mayor Buddy Dyer will hit the streets to recruit
businesses to participate in the Buy Local Orlando program to encourage
economic recovery in the City of Orlando. The Buy Local Orlando campaign
is a pro-active and practical approach for connecting the businesses of
Orlando with the buying power of the local community. Today, the
website, buylocalorlando.net will go live, allowing local retail,
dining, entertainment, hospitality and service industry businesses in
the City of Orlando sign up join the program, which will launch to
consumers and the community on May 1, 2009.
Each merchant member will receive:
- Listing on the searchable website
BuyLocalOrlando.net
- Subscription to a monthly email newsletter
keeping you up to date on the program
- Invitation to the kick-off event on May 1, 2009
- Marketing Toolkit, including a window sticker,
poster, Ad templates, CD with program logos for marketing materials,
Buy Local Orlando Cards and brochures explaining the program to
consumers, all in a custom Buy Local Orlando Shopping Bag.
- Email blasts to local residents inviting them to
shop locally and educating them as to the benefits
- Access to educational seminars
- Participation in networking and marketing events
- Advertising co-ops and discounts with media
partners
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WHY:
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According to an economic analysis, for every $100 spent
at a locally-owned business, $45 goes back into the community and local
tax base, and for every $100 spent at a non-local chain store, only $13
comes back to the local area. Buy Local Orlando,
a partnership with the Disney Entrepreneur Center, is intended to be a
multi-year program that educates the public and local businesses
supports and strengthens locally-owned businesses and local jobs and
keeps more dollars spent in our community.
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REGISTRATION:
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Participating businesses will pay an introductory price
of $49.00 to register as a Buy Local Orlando merchant from April 1 to
April 30, 2009. Beginning, May 1, 2009 businesses will pay the standard
rate of $99.00. All registrations issued in 2009 will be valid until
September 30, 2010. Businesses will have the option of renewing their
Buy Local Orlando registration or enrolling as a merchant at the
standard rate of $99.00 when their business tax receipt is renewed each
year.
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MAYOR AVAILABILITY:
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Wednesday, April 1, 2009
1 – 1:30 p.m.
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WHERE:
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Meet at the corner of Central Boulevard and North Osceola
Avenue in Downtown Orlando.
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BACKGROUND:
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At the Mayor’s State of the City Address, he unveiled his
Strengthen Orlando initiative. This comprehensive plan is designed to
identify activities to help create jobs, provide economic stimulus,
connect residents with vital resources and information and ensure that
Orlando remains on track for a prosperous future.
As a part of the Strengthen Orlando initiative, Mayor
Dyer pledged to champion a Buy Local Orlando campaign. The goal of the
campaign is to educate Central Floridians to think local when
considering where to make purchases while raising awareness of the
benefits of choosing to buy local.
For more information about the Buy Local Orlando
program and to sign-up, visit
buylocalorlando.net |
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